6 Keyword Research Mistakes You Must Avoid

Keyword research is the most important but an under-appreciated aspect of SEO and may be that’s why few mistakes are often ignored during the keyword research process. Being the blueprint of any successful SEO campaign, Keyword research should be an error free activity.

Here are some of the common mistakes people make during the process of keyword research:

Mistake #1: Setting unrealistic goals

Something is better than nothing – always!

Keyword research seems to be a very clear-cut task. Use a research tool and find industry specific keywords that have highest search volumes. Well, sadly it is not as easy as it may seem. If you really want to see “real” results, target the keywords with medium competition that take into account the age of the website, current authority and any optimization that will take place in future.