SEO Plan That Search Engines

Earlier it was Google Panda that lashed many websites, and now it is Google Penguin continuing where Panda left. This is one of the major problems with online business, as search engines tighten their rules websites are hit randomly this shows the need to have an effective SEO plan in place before starting an online business.

A typical SEO plan outlines your marketing goals, your target customers, and plans to achieve those goals. There are plenty of SEO techniques, but a SEO plan that has a right proportion of various techniques is more likely to succeed than a SEO plan that focuses too much on a single SEO technique say, keyword optimization.

Here are some of the SEO techniques you can consider having in your SEO plan.

SEO Plan: Keyword Selection

As search engines rely on keywords to filter out web pages, selecting right keywords is vital for any online business. The very first thing is to find out the approximate set of keywords your target customers are likely to use. This can be done by using any keyword research tools.

As of now, the most widely used is Google Keyword research tool. Using this tool is quite simple and straightforward, except that you need to pay keen attention on certain important parameters like broad selection, specific selection, competition, and search volume.

As the name says, specific selection would allow you to choose exact keywords whereas broad selection would allow you to choose words that are almost closer to your keywords. So, by keeping both broad and specific selection checked, you can pick up a mix of keywords that are likely to attract wide range of customers.

The next two important parameters are competition and search volume. Keywords with low competition and high search volume means users are in need of certain information and there aren’t many websites meeting the criteria.

Therefore, you can pick up such keywords and provide useful content to boost your website’s visibility naturally. However, you need to choose optimum number of keywords, as stuffing your content with too many keywords would make search engines penalize your website.

Additionally, you can also focus on keyword phrases. Most of the time, people search for specific information like reviews, comparison, advice on certain products, or help with purchase decisions. So you can either have entries in standard rating websites or include appropriate content in your website.

This will prove that your website has much more than mere generic content.

SEO Plan: Website Content

After choosing the right set of keywords, you might be tempted to stuff your content with those keywords. Theoretically, a search engine should rank such sites well, but it doesn’t work that way. Search engines gauge your content using different parameters like your authority, links shared in social media sites, validity of information, current trends, and demand for a topic.